Accounts payable

Self-storage operator SROA Capital hires chief accounting officer

SROA Capital LLC, which operates self-storage brand Storage Rentals of America, has appointed Lauren Weiss as chief accounting officer. She will be responsible for all property accounting, accounts payable, financial reporting, insurance and property tax functions, according to a news release.

Weiss has spent over 15 years in leadership roles within the real estate industry. She has experience in all aspects of accounting and finance for commercial, residential, retail, multi-family, office, low-income and multi-purpose properties for multi-billion dollar businesses.

Prior to joining SROA, Weiss spent eight years as vice president of accounting for New York-based property owner and developer, The Related Cos. There, she was responsible for several accounting functions amounting to $50 billion, according to the statement.

“Lauren is a perfect addition to our young leadership team, who are on a mission to build a data-driven, institutional self-service storage business,” said Benjamin Macfarland, CEO and Co-Founder.

Weiss holds a bachelor’s degree in finance and marketing from the American University in Washington, DC, and an MBA from New York University.

“I expect the initial primary focus of my time at SROA to be functional and technical improvement, process streamlining, and upgrading and improving the use of ERP [enterprise resource planning] and reporting systems to track the growth of this incredible company,” said Weiss.

Based in West Palm Beach, Florida, SROA is a real estate investment firm focused on acquiring and operating self-storage properties nationwide. It owns and operates 15 million leasable square feet in 25 states.