“There are people who are used to working from home, but their large employer company demands a return to the office,” MacDonald said. “Small consulting firms can be quite nimble. They don’t have a huge human resources department that has to have a uniform policy for everyone.
For Bark n Sniff, a boom in pet adoptions has increased the potential market. Further, Matus said, “COVID-19 has really changed the way people think about health… and they instantly transfer that mindset to their pets.”
The pandemic has also created favorable conditions for Kuleana Consulting, a business that University of Washington senior Alivia Kaplan has started with other students. Kuleana, which helps companies solve their sustainability and social impact issues, has landed clients as far as Europe.
“It would have been less likely if not everyone had been used to doing everything on Zoom and moving away from the mindset that people had to be in the same room,” Kaplan said. “The pandemic has allowed us to be global. “
Chad Carpenter, co-founder of Abide Assay in St. Louis, sees a similar benefit. Abide analyzes data on various strains of medical marijuana to help dispensaries advise patients on varieties and dosages.
Abide was launched at a trade show in early March 2020, just before stores and offices closed for COVID-19. Suddenly, potential customers were eager to meet by videoconference.