The current monetary value of the Indian music industry, according to Vikram Mehra, Managing Director of Saregama and current chairman of the Indian Music Industry trade body, stands at Rs 1,300 to Rs 1,500 crore.
Perhaps that’s because we’ve been so hungry for music festivals over the past 18 months that the announcement of some of the speakers at the annual All About Music conference was met with the same excitement that hosts the unveiling. headliners of the festival. Case in point: the social media frenzy caused by the revelation that the American impresario Scooter Braun was part of the programming for the 2021 edition, which, like the 2020 episode, took place virtually.
Another name that stung the music scene was will.i.am, which, despite being a digital event, was kind of a no-show. What we got was a replay of a recording of AR Rahman interviewing the Black Eyed Pea, which was already available on YouTube. This time, all the interviews, keynotes, masterclasses, round tables and workshops have been pre-recorded to avoid any live hooks. But that didn’t stop things from turning ugly as was evident in the sync session when director Ken Ghosh repeatedly testified.
The organizers seemed to be playing it safe in more ways than one. We have heard moderators and speakers mention that they are going to avoid asking or saying anything controversial. This was surprising because in the past, All About Music was one of the few places where costumes in the industry were made to answer tough questions in the public domain. As a result, there were fewer concrete statistics shared, which is why my annual roundup of the most intriguing numbers heard at the conference is shorter than usual. Here are a dozen numbers that got me to my notepad.
Rs 1,300 to Rs 1,500 crore
The current monetary value of the Indian music industry, according to Vikram Mehra, Managing Director of Saregama and current chairman of the Indian Music Industry trade body, which represents the interests of more than 200 labels across the country. Mehra believes the music industry will be worth Rs 10,000 crore – or $ 1,333 million – in “the next two to three years.” This would be on par with the current value of the German recorded music industry, which is ranked fourth in the world, according to the International Federation of the Phonographic Industry’s Global Music Report 2021, in which India is seventeenth. .
Rs 170 crore
The approximate revenues earned by the Indian Performing Right Society copyright management society in the 2020-2021 fiscal year.
Rs 12 crore
The amount of revenue from public performances from bars, restaurants, shops and other establishments by IPRS in 2020-2021. The corresponding figure for fiscal year 2019-2020 was Rs 55 crore.
The number of music videos featuring Indian artists with over a billion views on YouTube.
The number of regional Indian language music videos with over one billion views on YouTube.
The number of Bollywood clips with over a billion views on YouTube.
The total stream count of singer Haryanvi Renuka Panwar across audio and video platforms, including YouTube, Gaana, Hungama Music and Hungama, according to Ankit Yadav, manager of regional language music label Desi Records, who released her single ‘52 Gaj Ka Daman ‘ which has over a billion views on YouTube.
7 million to 8 million
The number of views on YouTube that regional language label Anand Audio paid to promote the song “Pogaru” from the movie Kannada 2020 Karabuu, which she also produced.
The share of international music in the overall audience of Indian audio streaming services, according to Jay Mehta, managing director of Warner Music in India.
The number of cities where 85 to 90% of international music was sold in India in the age of physical sales, said Arjun Sankalia, senior director of international at Sony Music Entertainment in India. The cities are Mumbai, New Delhi and Bangalore.
The approximate number of “hotel nights” booked in Pune around the Bacardi NH7 Weekender venue during the music festival, according to Manish Chandnani, vice president of OML Entertainment, the promoters of the event. (In September, OML’s intellectual property businesses, including Weekender, were acquired by esports company Nodwin Gaming.)
> 20 percent
The proportion of OML’s revenue generated from live events before the onset of the pandemic, as CEO Gunjan Arya said.