CBS launches new production studio headed by Susan Zirinsky

CBS announced on Wednesday the creation of a new in-house content studio to be led by former CBS News president Susan Zirinsky.

Why is this important: Zirinsky left his post at CBS News earlier this year. It was rumored that she would stay with CBS in a role that focused more on content production than managing the newsroom.

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Details: The new studio, called “See It Now Studios,” will produce news, documentaries and unscripted programming for all of ViacomCBS-owned television networks, as well as its streaming platform Paramount +.

  • The studio has a list of content productions slated for this year and beyond, with the first documentaries focusing on the 20th anniversary of 9/11.

  • In addition to creating content for channels owned and operated by ViacomCBS, the studio will also produce content for third-party platforms and partner on projects with outside production companies, according to a statement.

  • It will also create spinoffs from CBS News brands that will produce special real-time documentaries, or “insta-docs” on topical stories of the day.

  • The studio name is inspired by the first series, produced by CBS News legends Edward R. Murrow and Fred Friendly in 1951, which began with the first live simulcast from coast to coast.

Go further: Neeraj Khemlani and Wendy McMahon named CBS News and CBS TV co-directors

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