Eurobike 2021, scheduled to happen September 1-4, has recruited greater than 800 exhibitors in anticipation of the present schedule returning to some form of normalcy this 12 months, the organizer mentioned.
In a press launch titled “The primary gamers within the bicycle trade on board for Eurobike 2021,” the present’s director, Stefan Reisinger, wrote: “the necessity throughout the trade to be on the “class reunion” is larger than ever. Everybody is raring for private dialogue, needs to see the strengths of the product, discuss concerning the challenges and benefit from the group spirit.
“In fact, for the time being there’s nonetheless some uncertainty, however on the similar time there’s a nice curiosity in being there. We meet challenges and supply most flexibility, transparency and openness to all events. Registrations for Eurobike 2021 are nonetheless open and we provide a variety of participation codecs. “
This 12 months’s occasion will run as a business client hybrid once more, providing the first and 2nd as a business unique, the following as a mixture of the 2, and the fourth as a purely mainstream occasion. This might be preceded by professional dialogue boards for commerce and trade on the Eurobike Academy, Eurobike Journey Discuss and Eurobike Networking Dinner and the Bike Biz Revolution Convention the day earlier than the truthful, August 31, 2021.
In a single interview on the Eurobike web site, Reisinger has responded to various issues, starting from vaccine passports to digital occasions as a viable idea for the long run.
Relating to the latter, he mentioned: “The occasion (Eurobike Digital Days) was undoubtedly an incredible success. The primary version of the Web convention was broadly distributed. Digital codecs are very efficient for data switch. Nevertheless, we’ve got realized an essential lesson, as have all commerce present organizers. Particularly, that digital codecs do not exchange a bodily commerce present – and by no means will.
“Digital occasions can assist promote dialogue and the trade of concepts, however can’t exchange a stay commerce present. Sooner or later, the best could be to mix the 2 codecs. I hope to see as many individuals as doable right here with us once more. Particular person themes and blocks may be supported by delivering them utilizing digital codecs. A terrific bodily and stay occasion – supported by chosen digital components. That is what the long run will appear like and I’ve no doubts that it’ll work. “
With complicated manufacturing schedules and mannequin years changing into a speaking level for the trade, Reisinger additionally brings up the subject of producers shifting away from seasonal planning and the impact that may have on the present.
“Commerce exhibits have a really completely different perform than what they did ten or twenty years in the past. We see ourselves as a form of annual class reunion. And that is what many within the trade have been asking for. Whether or not it takes place in September, June and even February doesn’t initially matter. What’s essential is to have a standard industrial platform, to trade concepts, to exhibit manufacturers and merchandise each inside and outdoors the trade, d ” act as a automobile for biking, for political messages and for finish customers – lovers, followers, younger cyclists and future customers. It is the platform everybody needs and we are able to present it. “